Inov-8 was founded in 2003 and has grown into one of the leading technical running shoe brands around the world. They specialize in minimalist shoes that help individuals develop a more efficient, natural running style. The brand produces products for all aspects of running, from off-trail to on-road.
Inov 8 shoes are designed for natural running which takes running back to its most innate form. Relying on the strength of the runners feet and legs and not the cushion and support of a shoe. The feet conrol Inov8 shoes, not the other way around