It’s all about functionality – better temperature regulation, mobility, sweat management, and fit. Great design can be as simple as making sure seams don’t sit on top of each other when several garments are layered together. “The aim is to create styles so light and unrestrictive that people feel as free as if they’re wearing nothing at all,” says Rob Achten, Vice-President of Product and Creative Director. The design ethos is under-stated and elegant, and always has an element of surprise – interior stitching, or a print on a pocket. Icebreaker’s roots are in nature, and our designers constantly use New Zealand’s wild landscape as a source of inspiration.