Who is Texas Standard?
The genesis of Texas Standard was pride in the state we call home. Despite being a region of its own in many ways, Texas was without a brand of its own. Texas Standard felt Texans deserved quality clothing that represented who they are and where they’re from.
Why we love Texas Standard
We love Texas Standard because all of their products are proudly designed and distributed in Dallas, Texas and they honor our home state by directly giving back 10% to make Texas communities even stronger.
Our history together
Texas Standard opened its doors in 2016 and we are excited to have picked up this new brand in 2021. We look forward to working with another Texas company!
You always know it when you see it, but it’s hard to put into words. As best we can though, the ethos of Texas is shoot straight, get it done right, treat your fellow man with respect, and always hold on to your principles. These characteristics aren’t limited to Texas, but we think they are in higher supply here than almost anywhere else in the world.
Their Mission
Texas Standard was born out of pride from the fifth-generation Texas founders, and driven by the belief that Texans deserve a brand that represents what it means to be a Texas Gentleman.
Texas Gentleman
Their reason for being is properly outfitting the Texas Gentleman — who lives by the values of shooting straight, never quitting, and living free. Texas Standard builds high-quality gear, designed to stand the test of time that represents the spirit of our heritage.
Ten To Texas
Texas Standard honors our home state by giving back directly to make our community even stronger. They started the Texas Standard Foundation, which delivers 10% of all of Texas Standard profits to Texas-focused charities across the state, with an emphasis on supporting Texas-military families.
Their Mission
Texas Standard was born out of pride from the fifth-generation Texas founders, and driven by the belief that Texans deserve a brand that represents what it means to be a Texas Gentleman.
Texas Gentleman
Their reason for being is properly outfitting the Texas Gentleman — who lives by the values of shooting straight, never quitting, and living free. Texas Standard builds high-quality gear, designed to stand the test of time that represents the spirit of our heritage.
Ten To Texas
Texas Standard honors our home state by giving back directly to make our community even stronger. They started the Texas Standard Foundation, which delivers 10% of all of Texas Standard profits to Texas-focused charities across the state, with an emphasis on supporting Texas-military families.
New gear for new adventures this season
