The Salewa story started on July 8, 1935, when Josef Liebhart, the director of Munich´s Cooperative for Saddlers and Tapestry Handlers registered a sister corporation for Saddler and Leather Wares: SA (Sattler / Saddler) LE (Leder / Leather) WA (Waren / Wares). The development and production of the fully adjustable SALEWA classic light crampon set new standards and became one of SALEWA´s most successful products to date. SALEWA gained international recognition as a leader in alpine innovation with its invention of the tubular ice screw, which today is an industry standard. In 2007, SALEWA established a branch in Boulder, Colorado, to better cater to the North American market. Now, after a global brand relaunch, a new logo and a new corporate identity, SALEWA is a world leader in alpine products and hiking footwear, present in 30 countries and supplies to some 2,500 shops around the globe.