The North Face was established in 1966 in San Francisco as an equipment retail store. The name for the brand was chosen because the north face of a mountain in the northern hemisphere is typically the most challenging face to climb. Skiwear was added to the line of products by the 1980s, followed by camping equipment. Summit the most formidable peaks like the pros using The North Face backpacks, such as the Verto 26 Backpack, as well as their tents and sleeping bags. The North Face has expanded their horizons, and they are now well known for their children's apparel as well as their casual pieces, like the Men's Denali Jacket, Men's Apex Bionic, and the Men's Venture Jacket. Now you can make a statement in all things The North Face: from their boots and shoes, to their swimming apparel and yoga pieces, such as the Women's Tadasana VPR Tank. After 40 years of business, The North Face is still dedicated to functionality and performance, while simultaneously maintaining comfort and style.